I’m Faith, Founder of Wild Standard.

My journey to who I am today has been an unexpected and twisty path, but I also know I’m right where I’m supposed to be, finally.

My start in business was rocky, the kind where I’d just left a stable and secure 9-5 for constant anxiety, fear and doubt, and I wasn’t equipped for it. 

I burnt out within months of going it alone, not because I was working harder, earning more or holding more… but I had spent my whole life looking to others for permission, for direction…and now I was standing on my own two feet with no one to do it for me. 

At the time, I was trying to grow my fitness coaching business, make sure I saved some time to spend with my new husband and make money without feeling like I wanted to constantly escape my life.

I had been a part of multiple masterminds and group coaching programmes, worked 1:1 with business coaches and done enough content and sales psychology courses that I really should have been an expert. 

In the summer of 2024, I hit my breaking point. I had just finished a group programme specifically focused on content and sales psychology and NOTHING had changed. I was the only one in the group who hadn’t had results (and this was a running theme for me)... 

So I did something that felt radical in the moment, I looked inwards. I was the only consistent factor across all of the different coaches and strategies I had implemented, so I had to be the problem.

And spoiler alert, I was. 

I had been operating on an outdated identity and belief system, one that said we can’t trust ourselves, we can’t speak our truth without it being a MAJOR threat and it’s just never going to happen for us. 

So no matter what strategy I followed or how I implemented sales psychology (not very well, on purpose), I never got past the point of ‘I desperately want this thing, why is it not working for ME specifically?!’ 

At the end of 2025, I qualified in Neuro-Linguistic Programming (NLP) to elevate the level of change I can facilitate for my clients and now I use NLP to literally recondition identity and beliefs at the subconscious level so that my clients can close the gap between their conscious desires and their subconscious blocks. 

Since that moment in 2024, I have spent all of my time BECOMING the version of me that could create and hold the life and business I’ve always known I wanted, not trying to find the perfect content calendar, the perfect sales sequences but actually who I needed to be at an identity level. 

And that’s why I do what I do, because too many women in business theoretically know how to build a business, they know the actions they need to take and yet, the gap between doing them and not? That’s subconscious. 

I got into business to build a life that I didn’t need to escape from and that’s the standard I hold. 

When I’m not working, you’ll find me at the beach (like a true pisces) with my hubby, listening to country music and drinking either coffee, monster or sparkling wine…there’s no in-between. I hold high standards throughout my life, my health is a huge priority of mine having over 10+ years of weight lifting experience and my first real taste of self-leadership and self-trust.

I can’t wait to meet you,

Faith xoxo